One of the things that digital art is teaching me is how to think about story while I'm composing and deciding on artistic treatment. Stories don't have to be complex, as long as they transmit a concept.
One is accustomed to thinking of the flowers as the star of the show, especially red ones, so the eye finds the flowers first, but in this case, it's not about the flower, which is uncomfortably washed out. Notice how quickly your eye drops to the beautiful bark that glows beneath the flower and flows along the trunk. Then it slides up the colorful stained glass canna stems where the cool elegance of emerald foliage stops you, makes you linger in the canna shapes. Finally you realize that under consideration is a trumpet vine flower, hot, glaring, and leaning against a pole with a magazine-model's studied coolness basking in a lavish setting.
The subject is not the flower, but the attitude. I keep hearing that song..."I'm too sexy for my shirt..."